Opportunity Information: Apply for SMK800 22 PAS 004
The Public Diplomacy Grants Program 2022 (Funding Opportunity Number SMK800 22 PAS 004) is a discretionary grant and cooperative agreement opportunity offered by the U.S. Department of State through the U.S. Embassy in Skopje, specifically the Public Affairs Section. Its main purpose is to fund creative, public-facing projects that strengthen mutual understanding between the United States and North Macedonia and that clearly support and promote the bilateral relationship. In practical terms, the program is meant to back initiatives that help North Macedonian audiences engage with American ideas, expertise, culture, and values in ways that are collaborative and visible to the public.
The Embassy identifies several priority themes that proposals should align with. These include entrepreneurship and innovation; culture and the arts (with a focus on mutual appreciation of artistic work from both countries); diversity and empowerment of youth and underserved communities; democratic processes and values; strengthening resilience against disinformation; environmental protection; and programs that support North Macedonia's Euro-Atlantic integration process. The topics are broad on purpose, but the underlying expectation is that each project should have a clear public diplomacy angle: building connections, sharing best practices, and creating constructive dialogue between U.S. and North Macedonian partners and communities.
The types of activities considered appropriate for funding cover a wide range of programming formats. The Embassy highlights youth engagement, leadership, and education programs, including efforts that create exchanges between young people in North Macedonia and the United States. It also supports bringing American experts or performers to North Macedonia, as well as organizing conferences, workshops, forums, panel discussions, and master classes focused on American themes or issues of shared interest. Additional eligible formats include exhibitions featuring American works or American themes, cultural programs that intentionally reach youth and underserved groups, and media-based initiatives such as television or social media programming that advance the program's objectives. The opportunity also explicitly welcomes programs that promote democratic processes and values and creative initiatives aimed at identifying and countering disinformation.
A central rule of this program is that every proposed project must include an "American element." That can take the form of a cultural connection, the involvement of U.S. experts, U.S. organizations, or U.S. institutions, or another credible U.S. component that contributes meaningful content and helps transfer good or innovative practices in a particular field. In other words, it is not enough for a project to take place in North Macedonia or to address a topic of interest; it needs a substantive U.S. link that is integral to the design and outcomes.
The Embassy also lists activities that are generally not funded, which helps clarify what applicants should avoid. The program typically does not support printing or promoting books or manuscripts, travel to the United States solely for professional development, ongoing salary costs, or purchases of office equipment. It also avoids paying to finish activities that were started with other funds. Projects focused mainly on promoting local arts scenes without a real U.S. connection are usually not a fit. The program excludes efforts that are inherently political or that could appear partisan, including support for individual candidates, single-party electoral campaigns, or political party activities. Fundraising campaigns, commercial or trade activities, and individual travel to conferences or meetings are also not typically supported. Finally, the program generally does not fund social welfare projects or projects that support religious activities, reflecting the program's focus on public diplomacy rather than direct service provision or religious programming.
From a funding and timeline standpoint, the opportunity was created on December 30, 2021, with an original closing date of August 31, 2022. The award ceiling is $20,000 per award, and the Embassy anticipated making around 10 awards. The assistance listing is associated with CFDA (now Assistance Listing) 19.040, and the eligible applicant category is listed broadly as "Others," with further eligibility details referenced in the full announcement. Overall, this grant program is best suited for organizations and partners that can design a well-scoped, public-oriented project with a strong U.S. partnership element and measurable outcomes tied to the priority themes.Apply for SMK800 22 PAS 004
- The Department of State, U.S. Mission to North Macedonia in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Public Diplomacy Grants Program 2022" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Dec 30, 2021.
- Applicants must submit their applications by Aug 31, 2022. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $20,000.00 in funding.
- The number of recipients for this funding is limited to 10 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Frequently Asked Questions (FAQs) - Public Diplomacy Grants Program 2022 (SMK800 22 PAS 004)
1) What is the Public Diplomacy Grants Program 2022?
The Public Diplomacy Grants Program 2022 is a discretionary grant and cooperative agreement opportunity offered by the U.S. Department of State through the U.S. Embassy in Skopje (Public Affairs Section). It supports creative, public-facing projects that strengthen mutual understanding between the United States and North Macedonia and that clearly support and promote the bilateral relationship.
2) Who is offering this funding opportunity?
The program is offered by the U.S. Department of State via the U.S. Embassy in Skopje, specifically the Public Affairs Section.
3) What is the main purpose of this grant program?
The main purpose is to fund collaborative, visible projects that help North Macedonian audiences engage with American ideas, expertise, culture, and values, while strengthening U.S.-North Macedonia connections and dialogue.
4) What does "public diplomacy" mean in the context of this program?
Based on the program description, "public diplomacy" refers to projects that build connections between U.S. and North Macedonian partners and communities, share best practices, and create constructive public-facing engagement and dialogue in support of the bilateral relationship.
5) What are the priority themes for proposals?
The Embassy identifies these priority themes:
- Entrepreneurship and innovation
- Culture and the arts (with mutual appreciation of artistic work from both countries)
- Diversity and empowerment of youth and underserved communities
- Democratic processes and values
- Strengthening resilience against disinformation
- Environmental protection
- Programs supporting North Macedonia's Euro-Atlantic integration process
6) Do proposals have to fit exactly one theme, or can they cover multiple themes?
The themes are described as broad on purpose. The key expectation is that the project aligns with the priorities and has a clear public diplomacy angle. The information provided does not restrict proposals to only one theme.
7) What kinds of activities are considered appropriate for funding?
The opportunity supports a range of formats, including:
- Youth engagement, leadership, and education programs, including exchanges between young people in North Macedonia and the United States
- Bringing American experts or performers to North Macedonia
- Conferences, workshops, forums, panel discussions, and master classes focused on American themes or issues of shared interest
- Exhibitions featuring American works or American themes
- Cultural programs designed to reach youth and underserved groups
- Media-based initiatives (television or social media programming) that advance the program's objectives
- Programs that promote democratic processes and values
- Creative initiatives aimed at identifying and countering disinformation
8) What is the required "American element"?
Every proposed project must include an American element. This can include a cultural connection, the involvement of U.S. experts, U.S. organizations, or U.S. institutions, or another credible U.S. component that provides meaningful content and helps transfer good or innovative practices in the relevant field.
9) Is it enough for a project to take place in North Macedonia to qualify?
No. The program states that it is not enough for a project to simply take place in North Macedonia or address a topic of interest. The design and outcomes must include a substantive U.S. link (the required American element) that is integral to the project.
10) What types of activities are generally not funded?
The Embassy lists several activities that are generally not funded, including:
- Printing or promoting books or manuscripts
- Travel to the United States solely for professional development
- Ongoing salary costs
- Purchases of office equipment
- Finishing activities that were started with other funds
- Projects mainly promoting local arts scenes without a real U.S. connection
- Inherently political or partisan efforts (including support for individual candidates, single-party electoral campaigns, or political party activities)
- Fundraising campaigns
- Commercial or trade activities
- Individual travel to conferences or meetings
- Social welfare projects
- Projects that support religious activities
11) Are political activities eligible if they are related to democracy?
The opportunity welcomes programs that promote democratic processes and values, but it excludes inherently political or partisan activities, including support for individual candidates, single-party electoral campaigns, or political party activities.
12) Can this grant be used for professional development travel to the United States?
Travel to the United States solely for professional development is listed as an activity that is generally not funded.
13) Can the grant pay for salaries or office equipment?
Ongoing salary costs and purchases of office equipment are listed among items that are generally not funded under this program.
14) Can the grant be used to complete a project that already started with other funding?
The program generally avoids paying to finish activities that were started with other funds.
15) Are media and social media projects eligible?
Yes. Media-based initiatives such as television or social media programming are explicitly listed as eligible formats if they advance the program's objectives and align with the public diplomacy purpose and priority themes.
16) Are projects focused on countering disinformation eligible?
Yes. The Embassy identifies strengthening resilience against disinformation as a priority theme and explicitly welcomes creative initiatives aimed at identifying and countering disinformation.
17) Are cultural and arts projects eligible?
Yes, culture and the arts are a priority theme, with an emphasis on mutual appreciation of artistic work from both countries. The program also supports exhibitions featuring American works or American themes and cultural programs that reach youth and underserved groups. Projects mainly promoting local arts without a real U.S. connection are generally not a fit.
18) What is the maximum award amount?
The award ceiling is $20,000 per award.
19) How many awards were anticipated?
The Embassy anticipated making around 10 awards.
20) What is the Funding Opportunity Number for this program?
The Funding Opportunity Number is SMK800 22 PAS 004.
21) When was this opportunity created and what was the original closing date?
The opportunity was created on December 30, 2021, and the original closing date was August 31, 2022.
22) Is this offered as a grant, a cooperative agreement, or both?
It is offered as a discretionary grant and cooperative agreement opportunity.
23) What is the Assistance Listing (CFDA) number associated with this program?
The assistance listing is 19.040 (noted as CFDA, now referred to as Assistance Listing).
24) Who is eligible to apply?
The eligible applicant category is listed as "Others," with further eligibility details referenced in the full announcement. The information provided here does not include the expanded eligibility requirements.
25) What kinds of applicants are a good fit for this program?
Based on the description, the program is best suited for organizations and partners that can design a well-scoped, public-oriented project with a strong U.S. partnership element and measurable outcomes tied to the priority themes.
26) Do projects need to be public-facing?
Yes. The program emphasizes creative, public-facing projects that are collaborative and visible to the public, with a clear public diplomacy angle.
27) Are exchange programs eligible?
Yes. Youth engagement, leadership, and education programs are highlighted, including efforts that create exchanges between young people in North Macedonia and the United States.
28) Can the program fund conferences, workshops, or panel discussions?
Yes. Conferences, workshops, forums, panel discussions, and master classes focused on American themes or issues of shared interest are listed as appropriate activities for funding.
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